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Record W2139307597 · doi:10.5430/bmr.v1n3p51

Parallel Mixed Mode Surveys on Consumer Attitude towards Fresh Produce

2012· article· en· W2139307597 on OpenAlexvenueno aff
Fatimah Mohamed Arshad, Suryani Darham

Bibliographic record

VenueBusiness and Management Research · 2012
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsnot available
Fundersnot available
KeywordsSalientMode (computer interface)Minor (academic)PsychologyMarketingScale (ratio)Survey methodologyStatisticsFace (sociological concept)AdvertisingBusinessComputer scienceMathematicsSociologyGeographyHumanitiesArtificial intelligence

Abstract

fetched live from OpenAlex

This paper investigates the effect of parallel mixed mode surveys on findings of a study on the Malaysian consumers’ attitude towards buying of fresh produce from the large retail stores. Two survey methods were employed, i.e., a face to face interview and an online survey with each required different sampling technique and questioning methods. Statistical tests such as t-test, and chi-square were used to detect mean differences. A factor analysis was run to elucidate the major salient factors that explain the consumers’ choice on certain large scale retail stores for fresh produce. The findings suggest that despite the biases of each method and minor differences in results, both are complementary as each rectifies each other’s weaknesses.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.493
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.000
Scholarly communication0.0010.001
Open science0.0000.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.124
GPT teacher head0.361
Teacher spread0.236 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations4
Published2012
Admission routes1
Has abstractyes

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