Information architecture of business-to-consumer e-commerce websites. Part I: The online catalogue of selected video retailers
Bibliographic record
Abstract
Recent surveys of business-to-consumer (B2C) e-commerce websites indicate that these sites lack well-designed online catalogues necessary to enable consumers to locate easily what they want to find. This paper examines how online vendors organize their catalogues and how this organization could affect the consumers’ ability to find the information necessary to make an informed purchase. The contents of the catalogues of 50 B2C video websites were evaluated against fifteen criteria derived from the Anglo-American Cataloguing Rules. Results indicate that, on average, the catalogues meet only 8.8 of the fifteen criteria and thus fail to provide consumers with sufficient information needed to make a fully informed and rational purchasing decision. The only elements of information the consumer can be assured of finding are the title and purchase price of the videos.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.007 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.005 | 0.005 |
| Science and technology studies | 0.002 | 0.002 |
| Scholarly communication | 0.010 | 0.006 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.003 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".