Utilization of Indigenous Communication Strategies in Promoting Marketing Practices in Rural Communities in Nigeria UTILISATION DES STRATÉGIES DE COMMUNICATION AUTOCHTONES DANS LA PROMOTION DES PRATIQUES COMMERCIALES DANS LES COLLECTIVITÉS RURALES AU NIGERIA
Bibliographic record
Abstract
Nigerian governments, business organizations and business educators, through adult and extension education programmes have been trying to bring education and development to the door-steps of the rural dwellers. This paper examined the extent to which indigenous communication strategies are being utilized in promoting marketing practices in terms of advertising, sales promotion, public relations and publicity and personal selling in rural areas. The area of the study is Akpabuyo Local Government Area of Cross River State. 85 managers of small and medium Enterprises (SME) were used for the study. Four research questions guided the study. Findings revealed that managers of SME utilized indigenous communication strategies in their marketing practices. The integrate modern media and traditional communication strategies in marketing activities among others. It was recommended among others, that the SME managers should broaden their knowledge on the utilization of indigenous communication strategies for the promotion of marketing practices in rural communities in Nigeria. Keywords: indigenous communication strategies; rural areas; NigeriaResume: Grâce a des programmes de l'education des adultes et de l'extension, les gouvernements nigerians, les organisations commerciales et les educateurs specialises en commerce ont essaye de rendre l'education et le developpement a la portee de la population rurale. Ce document a examine la mesure dans laquelle les strategies de communication autochtones sont utilisees dans la promotion des pratiques commerciales en matiere de publicite, promotion des ventes, relations publiques, publicite et vente personnelle dans les zones rurales. La zone visee par l'etude est la zone du gouvernement local d'Akpabuyo, dans l'etat de Cross River. 85 gestionnaires de petites et moyennes entreprises (PME) ont ete choisis pour l'etude. Quatre questions de recherche ont oriente l'etude. Les resultats ont revele que les gestionnaires de PME ont utilise des strategies de communication autochtones dans leurs pratiques commerciales. Ils ont utilise l'integration des medias modernes et des strategies de communication traditionnelles dans les activites de commercialisation entre autres. Il a recommande que les dirigeants de PME doivent elargir leurs connaissances sur l'utilisation de strategies de communication autochtones pour la promotion de pratiques commerciales dans les communautes rurales au Nigeria.Mots-cles: strategies de communication autochtones; collectivites rurales; Nigeria
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".