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Record W2146408350 · doi:10.5539/ijms.v6n6p66

The Correlation of CSR and Consumer Behavior: A Study of Convenience Store

2014· article· en· W2146408350 on OpenAlexvenueno aff
Shwu-Ing Wu, Hsin-Feng Lin

Bibliographic record

VenueInternational Journal of Marketing Studies · 2014
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsnot available
Fundersnot available
KeywordsCorporate social responsibilityBusinessPerceptionAffect (linguistics)MarketingQuality (philosophy)AdvertisingPositive correlationSignificant differencePsychologyPublic relationsPolitical science

Abstract

fetched live from OpenAlex

In recent years, issues related to corporate social responsibility (CSR) have received more and more attention, it also as the goal of total quality management (TQM). Since CSR can influence enterprise performance. This study explores the impact of the consumer’s perception of a company’s CSR on brand trust, brand satisfaction, brand attachment, and current and future buying behavior as well as probe into the differences between different generational groups. A consumer survey produced a total of 753 valid questionnaires which indicate a significant difference in the two correlation paths between the X and Y generational groups. This shows that consumers belonging to different generation groups exhibit slightly different correlation patterns as far as the perception of CSR is concerned. Trust in a certain brand on the part of X-generation consumers does not affect their emotional attachment to this brand. Y-generation consumers, on the other hand, are more attached to brands that they trust.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.020
Threshold uncertainty score0.040

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0010.001
Open science0.0000.000
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0040.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.029
GPT teacher head0.301
Teacher spread0.272 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations38
Published2014
Admission routes1
Has abstractyes

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