Para-social presence: a re-conceptualization of 'social presence' to capture the relationship between a Web site and her visitors
Bibliographic record
Abstract
The primary purpose of the paper is to describe the theoretical underpinnings of the construct para-social presence (PSP). Para-social presence refers to the extent to which a medium facilitates a sense of understanding, connection, involvement and interaction among participating social entities. PSP treats the Web site as a valid social actor and attempts to capture the emerging interaction between a Web site and her visitors. We then borrow extensively from communication literature to develop an instrument to measure this construct. We use confirmatory factor analysis to develop the salient features of this multi-dimensional construct. Even though we focus on PSP in a specific context, e-commerce, we believe that PSP is a construct that is more general and powerful that can be used in many different contexts, including distributed group support systems environments.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.005 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.002 | 0.007 |
| Scholarly communication | 0.004 | 0.007 |
| Open science | 0.002 | 0.005 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".