Producing Allblacks.com: Cultural Intermediaries and the Policing of Electronic Spaces of Sporting Consumption
Bibliographic record
Abstract
Despite the rapid growth in new media technologies and interest from both sport organizations and corporations in interacting with premium consumers, very little research examines the cultural production and regulation of electronic sporting spaces of consumption. Drawing from interviews with the New Zealand Rugby Union’s (NZRU) cultural intermediaries, this article presents an investigation of the production of allblacks.com, the virtual home of the New Zealand All Blacks and the official website of the game’s governing body. Specifically, we employ a cultural-economic theoretical framework to illuminate the institutionalized codes of production and work routines of the rugby union’s cultural intermediaries who police and regulate what appears on the website to unashamedly promote an elective affinity that includes corporate sponsors, media organizations, players, and the NZRU.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.005 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.006 | 0.017 |
| Scholarly communication | 0.009 | 0.004 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".