Retailers’ Internationalization in Emerging Markets: A Comparative Study of a French and a Local Retailer’s Key Success Factors in Brazil
Bibliographic record
Abstract
The internationalization of retail operations in emerging markets is today one of the most important decisions of mass retailers. This phenomenon has been highlighted by past research, at the micro level as well as the macro-environment. In this paper, we will focus on the key success factors of a retail company in an emerging economy (Brazil). In this respect, we used a case study to compare the key success factors of a foreign and a local retailer considering two increasingly interesting theories in strategic marketing: the core competences theory and the organizational culture theory. The results showed that the international retailing success on the Brazilian market can be well explained by these two theories. Factors for this international retailing success that have been underlined are store format and localization, customer relationship, competitive strengths and organizational culture. However, the local retailer’s challenge is now to do as well as the foreign retailer, or better, taking into account the two theories mentioned above. Theoretical and managerial implications of these findings will be provided.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.003 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.002 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".