Retailers’ Internationalization in Emerging Markets: A Comparative Study of a French and a Local Retailer’s Key Success Factors in Brazil
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Bibliographic record
Abstract
The internationalization of retail operations in emerging markets is today one of the most important decisions of mass retailers. This phenomenon has been highlighted by past research, at the micro level as well as the macro-environment. In this paper, we will focus on the key success factors of a retail company in an emerging economy (Brazil). In this respect, we used a case study to compare the key success factors of a foreign and a local retailer considering two increasingly interesting theories in strategic marketing: the core competences theory and the organizational culture theory. The results showed that the international retailing success on the Brazilian market can be well explained by these two theories. Factors for this international retailing success that have been underlined are store format and localization, customer relationship, competitive strengths and organizational culture. However, the local retailer’s challenge is now to do as well as the foreign retailer, or better, taking into account the two theories mentioned above. Theoretical and managerial implications of these findings will be provided.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.002 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it