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Record W2156308052 · doi:10.1177/1757975912464593

Social media and health promotion

2012· editorial· en· W2156308052 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.
aboutThe title or abstract carries a Canadian signal from the geographic lexicon.

Bibliographic record

VenueGlobal Health Promotion · 2012
Typeeditorial
Languageen
FieldHealth Professions
TopicHealth Literacy and Information Accessibility
Canadian institutionsPublic Health OntarioUniversity of Toronto
Fundersnot available
KeywordsSocial mediaHealth promotionSocial determinants of healthEnvironmental healthPolitical scienceMedicinePublic healthNursing

Abstract

fetched live from OpenAlex

Social media is any networked ICT tool or platform that derives its content and principal value from user engagement and permits those users to interact with that content as part of a larger movement in communications organized under Web 2.0 (7,8). The ability to comment, share, contribute to and remix existing content is what distinguishes social media from other forms such as television, print, radio and early websites. Social media shifts health communication messaging from one-to-many to include one-toone and many-to-many simultaneously, while offering novel means to reach people wherever they are located in real time. Unlike previous generations of the Web, social media doesn’t require its users to have an understanding of how their tools work or programming languages to generate content and share it. Although social media has been around since 2004, the widespread availability of mobile Internet-enabled devices using Apple’s iOS (iPhone), or Android or Blackberry systems, has put it in reach of people across the globe. Social media users are akin to artists, creating, reworking and sharing content instead of passively ‘consuming’ it. Social media may be new, but its manifestation was presaged through ideas introduced in the 1960s by Marshall McLuhan and members of the Toronto School of Communications group of scholars (9). School member and anthropologist Edmund Snow Carpenter (10) noted how the following ‘rules’ of communication used in traditional journalism ran contrary to what new media offered:

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.015
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Research integrity, Insufficient payload (model declined to judge)
Consensus categoriesResearch integrity
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Editorial · Consensus signal: Editorial
Teacher disagreement score0.102
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0150.002
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0020.000
Bibliometrics0.0000.001
Science and technology studies0.0040.000
Scholarly communication0.0000.002
Open science0.0000.000
Research integrity0.0030.004
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.107
GPT teacher head0.523
Teacher spread0.417 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it