Self-extension and Purchase Behavior of Dog Related Products and Services: An In-depth Interview among Selected Malaysian Dog Owners
Bibliographic record
Abstract
This paper discusses the findings of an explorative study among selected Malaysian dog owners who regard theirdogs as extended-self and their purchase behavior of dog related products and services. A qualitative researchwas conducted to gain some deeper insights on purchase behavior of dog related products and services, an underresearch area. The study aimed to determine whether these dog owners consider their dogs as an extension oftheir selves and describe their purchase behavior. In-depth interviews were conducted and four major themes onpurchase behavior of dog related products and services emerged, namely loving my pet dog means loving myself,sense of possession, attachment and sacrifice and my pet is like me. The findings show that generally these dogowners consider their dogs as an extension of themselves with some participants demonstrating a strongerself-extension on their pets. Dog owners who view their dogs as their extended self, made purchase decisions asthough they were purchasing and consuming these products and services for themselves. This understandingoffers practical insight to marketers when marketing dog related products and services.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".