MétaCan
Menu
Back to cohort
Record W2167812064 · doi:10.1017/s0266078404001026

Selling English: advertising and the discourses of ELT

2004· article· en· W2167812064 on OpenAlexaboutno aff
Mark Pegrum

Bibliographic record

VenueEnglish Today · 2004
Typearticle
Languageen
FieldArts and Humanities
TopicSecond Language Learning and Teaching
Canadian institutionsnot available
Fundersnot available
KeywordsWorld EnglishesEnglish as a lingua francaChorusPolitical scienceLingua francaInternational languageAdvertisingMedia studiesSociologyLinguisticsBusinessArtLiterature

Abstract

fetched live from OpenAlex

FOR SOME time, a growing chorus of voices has been expressing concern over the way in which English is promoted by English-speaking countries, primarily the UK, the US, Canada, Australia and New Zealand (cf. Phillipson 1992, Pennycook 1994 & 1998, Canagarajah 1999, Skutnabb-Kangas 2000). Identified by Kachru (1985) as the ‘inner circle’ countries, these make vast profits from linguistic sales to ‘outer circle’ countries such as Singapore and India – despite the fact that the latter have largely developed their own Englishes – and even more so to the ‘expanding circle’ of countries which require access to the default international lingua franca.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.013
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.023
Threshold uncertainty score0.070

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0070.013
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.003
Science and technology studies0.0130.031
Scholarly communication0.0230.015
Open science0.0010.006
Research integrity0.0070.007
Insufficient payload (model declined to judge)0.0070.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.008
GPT teacher head0.207
Teacher spread0.199 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations23
Published2004
Admission routes1
Has abstractyes

Explore more

Same venueEnglish TodaySame topicSecond Language Learning and TeachingFrench-language works237,207