Consumer’s Perception and Purchase Intentions Towards Organic Food Products: Exploring Attitude Among Academician
Bibliographic record
Abstract
This study is attempted to gain knowledge about consumer attitude towards organic food products. With sample of 136 respondents consist of lecturers from Universiti Teknologi MARA (Northern Zone), the data obtained from the survey were analyzed with reliability test, correlation and regression analysis. Result from this study indicated that academician do aware of what is happening to surroundings with regards to environmental problems or ecological concern. The findings indicated that health consciousness factor have more impact on customer purchase intention of organic food products rather than the environmental concern. Environmental concern was found to have less impact because academician perceive that although they have knowledge towards environmental and ecological factors that can contribute to sustainable environment, however their current consumption pattern will not change their perception towards organic food product however good it is. Hence, this study is expected to provide understanding on the reasons of buying and would probably help marketers of organic food products to establish a proper communication message to different category of buyers who exhibit their interest towards organic food products. The limitation of this study is that the sample was restricted to a single geographic area in Malaysia. Future research should focus on extended scope to all states in Malaysia and further investigate the details of how consumer perceived the organic food products as a way for building sustainable consumption pattern. Keywords: Organic food products; Health consciousness; Environmental concern; AcademicianResume: Cette etude tente d'acquerir des connaissances sur l'attitude des consommateurs envers les produits alimentaires biologiques. L'echantillon se compose de 136 professeurs de l'Universiti Teknologi MARA (dans la zone du nord), et les donnees provenant de l'enquete ont ete analysees par le test de fiabilite et l'analyse de correlation et de regression. Le resultat de cette etude ont indique que les universitaires sont conscients de ce qui se passe dans l'entourage en ce qui concerne les problemes environnementaux ou des preoccupations ecologiques. Les resultats indiquent que le facteur de la conscience de la sante a plus d'impact sur l'intention d'achat des consommateurs de produits alimentaires biologiques que celui de l'environnement. La preoccupation environnementale a ete trouvee d'avoir moins d'impact parce que les universitaires percoivent que meme s'ils ont des connaissances concernant les facteurs environnementaux et ecologiques qui contribuent au developpement durable, leur modele de consommation actuel ne changera pas leur perception des produits alimentaire biologiques. Ainsi, cette etude devrait permettre aux marchands de produits alimentaires biologiques de comprendre les raisons de l'achat et probablement les aider a etablir un message de communication propre aux differentes categories d'acheteurs qui manifestent leur interet pour les produits alimentaires biologiques. La limitation de cette etude est que l'echantillon a ete limite a une seule zone geographique en Malaisie. Les recherches futures devraient mettre l'accent sur la portee etendue a tous les Etats de la Malaisie et d'etudier plus en detail comment les consommateurs percoivent les produits alimentaires biologiques en tant qu'un moyen du renforcement du modele de consommation durable.Mots-cles: produits alimentaires biologiques; conscience de la sante; preoccupation environnementale; universitaires
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".