MétaCan
Menu
Back to cohort
Record W2175639917

Relación entre el publicity como estrategia de comunicación de marketing y la notoriedad del golf y country de Trujillo, segundo trimestre del 2013

2015· dissertation· es· W2175639917 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueUniversidad Privada Antenor Orrego · 2015
Typedissertation
Languagees
FieldSocial Sciences
TopicAdvertising and Communication Studies
Canadian institutionsnot available
Fundersnot available
KeywordsPublicityAdvertisingQuarter (Canadian coin)CredibilityPrint mediaGeographyPolitical scienceBusinessHumanitiesMarketingArtNewspaper
DOInot available

Abstract

fetched live from OpenAlex

The research is about the relationship between publicity and marketing communication strategy and brand awareness of Golf and Country of Trujillo (GCC) in the second quarter of 2013, with the publicity a communication strategy to gain visibility in the media without any disbursement advertising. To do this, used two techniques were applied: the survey to identify the level of notoriety, whose dimensions are related to recognition and brand recall; and observation guide to determine the level of use of publicity, in which the frequency, size, type, exposure of publications is determined. It is concluded that there is a relationship between the two variables of study, found that if there is an average level of use of publicity, notoriety variable behaves similarly. Also, the average level of use of publicity is explained by the frequency of the GCC brand in print media, through a deliberate strategy, but continuous and sustained, which has generated value and credibility of the organization under a positioning brand - organization and a planned communication effort.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Research integrity
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.279
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.002
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.001
Science and technology studies0.0030.001
Scholarly communication0.0010.001
Open science0.0030.001
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.016
GPT teacher head0.313
Teacher spread0.297 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it