Relación entre el publicity como estrategia de comunicación de marketing y la notoriedad del golf y country de Trujillo, segundo trimestre del 2013
Bibliographic record
Abstract
The research is about the relationship between publicity and marketing communication strategy and brand awareness of Golf and Country of Trujillo (GCC) in the second quarter of 2013, with the publicity a communication strategy to gain visibility in the media without any disbursement advertising. To do this, used two techniques were applied: the survey to identify the level of notoriety, whose dimensions are related to recognition and brand recall; and observation guide to determine the level of use of publicity, in which the frequency, size, type, exposure of publications is determined. It is concluded that there is a relationship between the two variables of study, found that if there is an average level of use of publicity, notoriety variable behaves similarly. Also, the average level of use of publicity is explained by the frequency of the GCC brand in print media, through a deliberate strategy, but continuous and sustained, which has generated value and credibility of the organization under a positioning brand - organization and a planned communication effort.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.002 | 0.001 |
| Open science | 0.000 | 0.001 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".