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Record W2177040642 · doi:10.5294/pacla.2015.18.4.2

La teoría de la comunicación de Marshall McLuhan: el butronero

2015· article· es· W2177040642 on OpenAlexaff
Eric McLuhan

Bibliographic record

VenuePalabra Clave · 2015
Typearticle
Languagees
FieldComputer Science
TopicLinguistic Studies and Language Acquisition
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsPhilosophyHumanities

Abstract

fetched live from OpenAlex

In this article the methodological implications of Marshall McLuhan's famous phrases are discussed, such as "I do not have a theory of communication" and "I do not use theories in my work". In the absence of a theory, the other way is to work with the research and observation technique: first of all the evidence; then, much later, the theory (if indeed it is necessary for that time). Without a theory as a guide, artists and poets influenced McLuhan in the development of analytical and conceptual tools on which it was based on in order to examine the means and communication. For this procedure, he started taking a problem and delving into it a tool kit looking for any item to open the door to enlightenment. Its main tool of analysis was critical practice, which he saw as a kind of Swiss army knife incisively working in all different areas of arts and culture, from the simplest to the most intellectual. The argument that emerges from analysis of McLuhan's investigative techniques is that many of the enigmas of media and modern culture are understood more effectively to research that transcends the limits imposed by trying to present an argument for or against a particular theory. If you start with the theory, it starts with the answer; if initiated by observation, it starts with the questions.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.006
metaresearch head score (Gemma)0.008
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.019
Threshold uncertainty score0.079

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0060.008
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0020.002
Science and technology studies0.0060.013
Scholarly communication0.0100.008
Open science0.0010.004
Research integrity0.0030.006
Insufficient payload (model declined to judge)0.0050.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.017
GPT teacher head0.312
Teacher spread0.296 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations7
Published2015
Admission routes1
Has abstractyes

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