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Record W2177365856

User Perceptions of Sharing, Advertising, and Tracking.

2015· article· en· W2177365856 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueSymposium On Usable Privacy and Security · 2015
Typearticle
Languageen
FieldSocial Sciences
TopicPrivacy, Security, and Data Protection
Canadian institutionsCarleton University
Fundersnot available
KeywordsContext (archaeology)Variety (cybernetics)Internet privacyPerceptionComputer scienceTracking (education)Online advertisingControl (management)World Wide WebContextual advertisingAdvertisingPsychologyThe InternetBusinessArtificial intelligence
DOInot available

Abstract

fetched live from OpenAlex

Extending earlier work, we conducted an online user study to investigate users’ understanding of online behavioral advertising (OBA) and tracking prevention tools (TPT), and whether users’ willingness to share data with advertising companies varied depending on the type of first party website. We presented results of 368 participant responses across four types of websites an online banking site, an online shopping site, a search engine and a social networking site. In general, we identified that participants had positive responses for OBA and that they demonstrated clear preferences for which classes of information they would like to disclose online. Our results generalize over a variety of website categories containing data with different levels of sensitivity, as opposed to only the medical context as was shown in previous work by Leon et al. In our study, participants’ privacy attitudes significantly dominated their sharing willingness. Interestingly, participants appreciated the idea of user-customized targeted ads and some would be more willing to share data if given prior control mechanisms for tracking protection tools.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.490
Threshold uncertainty score0.617

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0010.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.031
GPT teacher head0.307
Teacher spread0.276 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it