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Record W2180544372

A Historical Overview of Uses and Gratifications Theory

2015· article· en· W2180544372 on OpenAlexvenueno aff
Weiyan Liu

Bibliographic record

VenueCross-cultural communication · 2015
Typearticle
Languageen
FieldSocial Sciences
TopicSocial Media and Politics
Canadian institutionsnot available
Fundersnot available
KeywordsInteractivityUses and gratifications theoryInterpersonal communicationCommunication theoryIPTVAffect (linguistics)SociologyPsychologyAdvertisingComputer scienceSocial psychologyMultimediaSocial mediaWorld Wide WebCommunicationBusiness
DOInot available

Abstract

fetched live from OpenAlex

This paper is a part of the thesis: A Study on Chinese IPTV audience. In this study, on the basis of uses and gratifications theory, starting from IPTV audience demand, the author endeavors to explore how variables affect audience satisfaction and put forward feasible suggestions so as to improve IPTV audience satisfaction. Some mass communications scholars have contended that the uses and gratifications are not a rigorous social science theory. In this article, I argue just the opposite, and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. And, I assert that the emergence of computer-mediated communication has revived the significance of uses and gratifications. Theoretically and practically, for U&G scholars, however, the basic questions remain the same. Why do people become involved in one particular type of mediated communication or another, and what gratifications do they receive from it? Although we are likely to continue using traditional tools and typologies to answer these questions, we must also be prepared to expand our current theoretical models of U&G to include concepts such as interactivity, demassification, hypertextuality, asynchroneity, and interpersonal aspects of mediated communication.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.850
Threshold uncertainty score0.424

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.001
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.199
GPT teacher head0.449
Teacher spread0.250 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations33
Published2015
Admission routes1
Has abstractyes

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