The Influence of Implicit Attitudes on Choice When Consumers Are Confronted with Conflicting Attribute Information
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
An important issue in consumer behavior is whether affect created by low-level processes, such as evaluative conditioning, will influence brand choice when consumers have also been exposed to relevant product information. To examine this issue, in two experiments implicit attitudes were created by evaluative conditioning where the participants were unaware of the contingencies. This creates an “I like it, but I don’t know why” effect. The participants also had conflicting product information available in memory. We find that the participants rely on their implicit attributes when making a brand choice if they have not formed an explicit evaluation based on the product attribute information. This occurs even when the attribute information is available in memory and the participants are highly motivated to retrieve it. These findings provide evidence that implicit attitudes can have a significant influence on behavior, despite conflicting product information, and increased levels of motivation and opportunity.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.004 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it