Comparing the Influence of Dynamic and Static Versions of Media in Evaluating Physical-Activity-Promotion Ads
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Although social marketing promotion efforts are typically evaluated online using either finished video or static images, limited evidence exists whether media type influences audience response. In a posttest-only experimental study with a nationally representative sample of 663 Canadian mothers of 5- to 11-year-old children, participants were randomly assigned to one of two media conditions consisting of Think Again physical-activity Public Service Announcements created by ParticipACTION. Mothers reported campaign recall, ad liking, motivation to respond to the ad (i.e., assist one’s child to get at least 60 min of physical activity every day), and their support behaviors. Data were analyzed using χ 2 and independent samples t-tests. Those exposed to the video version of the ad in comparison to the static image reported higher message recall and liking, and motivation to respond. There were no differences in parental support behaviors. Social marketing promotion efforts should be evaluated using the same format as the media message originally used. The study concludes that media type influences findings when evaluating social marketing promotion campaigns.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.001 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it