Chocolate scents and product sales: a randomized controlled trial in a Canadian bookstore and café
Bibliographic record
Abstract
We report the results of a 31-day trial on the effects of chocolate scent on purchasing behavior in a bookstore. Our study replicates and extends a 10-day randomized controlled trial in order to examine the generalizability of the original finding. We first introduce the study of store atmospherics and highlight the importance and dearth of replication in this area. In the next section, we describe the original study and discuss the theory of ambient scent effects on product sales, and the role of scent-product congruity. We then describe our design and methods, followed by presentation and discussion of our results. We find no evidence that chocolate scent affects sales. These findings indicate the importance of replication in varied settings. Contextual factors and the choices available to customers may moderate the effects of ambient scent on purchasing behavior. Our study highlights the value of examining the generalizability of experimental findings, both for theory and practice.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.007 | 0.013 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.002 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.002 | 0.002 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.002 | 0.001 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.007 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".