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Record W2262572033

How to Strengthen Ad Mail by Building a Digital Information Market

2013· article· en· W2262572033 on OpenAlexaff
Marshall Van Alstyne, Geoffrey Parker, Tushar Shanker

Bibliographic record

VenueSSRN Electronic Journal · 2013
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicDigital Platforms and Economics
Canadian institutionsQuest University Canada
Fundersnot available
KeywordsRevenueOrder (exchange)General partnershipBusinessService (business)AdvertisingMarketingInternet privacyComputer scienceFinance
DOInot available

Abstract

fetched live from OpenAlex

The US Postal Service suffered a $5B loss in FY 2013 following on a $15.9B loss the year before. One of the challenges has been the diversion of revenues from physical ad mail to online channels such as Google and Facebook. This paper articulates the design of an information market that could help physical ads compete with digital ads. The proposed mechanism offers a closed loop information feedback with attractive properties. (i) Recipients can declare what mail they do not want and become protected thereafter. (ii) Advertisers may learn what recipients do want. (iii) Recipients are rewarded for data they volunteer. (iv) The mechanism provides a simple means to convert offline contact to online purchase. (v) A data layer facilitates business partnership with USPS in order to offer new services. (vi) A new type of stamp provides USPS with a new source of revenue.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication
Consensus categoriesScholarly communication
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.822
Threshold uncertainty score0.994

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0070.030
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.005
GPT teacher head0.161
Teacher spread0.156 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designOther design
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2013
Admission routes1
Has abstractyes

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