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Record W2267226972

University Image Audit

2014· preprint· en· W2267226972 on OpenAlexaboutno aff
Greta Drūteikienė

Bibliographic record

VenueRePEc: Research Papers in Economics · 2014
Typepreprint
Languageen
FieldBusiness, Management and Accounting
TopicCorporate Identity and Reputation
Canadian institutionsnot available
Fundersnot available
KeywordsReputationRanking (information retrieval)AuditCompetitive advantageOrder (exchange)Political scienceAccountingChinaPublic relationsBusinessMarketingComputer scienceFinanceInformation retrieval
DOInot available

Abstract

fetched live from OpenAlex

The main purpose of this article is to analyse the university ranking methodologies, discusses the ways how a university may explore its identity, image and reputation, and what steps should be made upon accomplishing the self-assessment process.In order to create a maximally positive image that helps the university to achieve a competitive advantage and increase its value, the audit of the university image must be carried out. This process must be consistent and should include the evaluation of both internal and external variables. The university image audit should be regarded as part of the university strategic planning, because only consistent studies can provide information on how the university is accepted by different impact groups and what should be the trends of its creation process. Before talking about the university image audit, the university rating methodologies should be presented as they specifically provide information about how the university is seen as compared to other higher schools. The first comparative evaluation of higher schools was performed in the United States in 1983 when the journal ?U. S. News & World Report? published the first rating table of universities and colleges of the United States. Today, university rankings are drawn up and published in more than 15 countries including the USA, UK, Australia, Canada, China, Germany, Hong Kong, Nigeria, Italy, Japan, Spain, Russia and Poland. In Lithuania, no generally accepted methodology of university ranking has been created so far. On the other hand, university ranking results are only one way to find out how a university is accepted and evaluated. Analysis of the theoretical literature, empirical studies and surveys conducted by market research and consulting companies allows suggesting that information for the holistic assessment of university image may be obtained by studying its identity, image and reputation.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.778
Threshold uncertainty score0.958

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0000.000
Scholarly communication0.0010.001
Open science0.0010.002
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.024
GPT teacher head0.256
Teacher spread0.232 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2014
Admission routes1
Has abstractyes

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