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Record W2274830399

Fanta vuelve a recurrir al humor en una campaña plagada de Guiños y mensajes para el público adolescente: Mándales a tomar... Fanta

2012· article· es· W2274830399 on OpenAlexaboutno aff
Rocío Hernández

Bibliographic record

VenueAnuncios: Semanario de publicidad y marketing · 2012
Typearticle
Languagees
FieldComputer Science
TopicMedia and Digital Communication
Canadian institutionsnot available
Fundersnot available
KeywordsHumanitiesPolitical scienceArt
DOInot available

Abstract

fetched live from OpenAlex

Al portero que no te deja pasar a la discoteca, a la vecina que protesta por la fiesta que has montado en casa, a los colegas que intentan largarse sin soltar la pasta, al amigo que se echa novia y dejas de verle el pelo, a la chica que te quiere solo como amigo, al que enciende la luz en el bar...A todos aquellos que quieren cortarte el rollo y la diversion mandales a tomar...Fanta. Es el provocativo y divertido mensaje que la firma de refrescos lanza a los jovenes en su nueva campana publicitaria. Un trabajo de McCann que en sus versiones televisiva y digital ha dirigido el realizador Nico Mendez, de la productora Canada.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.005
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.043
Threshold uncertainty score0.086

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.005
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0010.001
Science and technology studies0.0130.011
Scholarly communication0.0080.006
Open science0.0010.005
Research integrity0.0030.010
Insufficient payload (model declined to judge)0.0250.006

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.023
GPT teacher head0.302
Teacher spread0.280 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2012
Admission routes1
Has abstractyes

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