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Record W2277731388

A SURVEY ON THE EFFECTS OF PROGRESSIVE REMOVAL OF BRAND IMAGERY ELEMENTS FROM CIGARETTE PACKS ON THE PERCEPTION OF ADULT UNIVERSITY STUDENTS

2011· dissertation· en· W2277731388 on OpenAlexvenueaboutno aff
Mohammed Al‐Hamdani

Bibliographic record

VenueLibrary and Archives Canada (Government of Canada) · 2011
Typedissertation
Languageen
FieldPsychology
TopicColor perception and design
Canadian institutionsnot available
Fundersnot available
KeywordsPerceptionAdvertisingPsychologyVisual artsMathematics educationEngineeringArtBusinessNeuroscience
DOInot available

Abstract

fetched live from OpenAlex

Plain packaging can arguably reduce the appeal of cigarette packages and deter people from smoking. In this study, a 1 (brand type) X 4 (levels of plain packages) betweensubject\ndesign was utilized. The method used was an internet survey. 220 adult smokers\nand non-smokers from Halifax Regional Municipality (HRM) rated packages in terms of\ntheir brand imagery characteristics and answered a single multiple choice question to test\ntheir recall of the health warning on their package. According to the results of a\nMANOVA test and a bivariate logistic regression test of perception attributes, the\nassociation between plainer packages and the participants’ ratings for some attributes\nwere significant, and ranged from slightly moderate to moderate strength levels of\nassociations. Health warnings recall and plainer packages were also significantly and\nmoderately associated. These associations provide a compelling argument for the need\nfor plain packaging policies as a deterrent for smoking.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.379
Threshold uncertainty score0.991

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.007
GPT teacher head0.201
Teacher spread0.194 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2011
Admission routes2
Has abstractyes

Explore more

Same venueLibrary and Archives Canada (Government of Canada)Same topicColor perception and designFrench-language works237,207