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Record W2289031273 · doi:10.1515/gfkmir-2015-0017

Beyond Aesthetics: Seeing Form and Believing in Function

2015· article· en· W2289031273 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueGfK Marketing Intelligence Review · 2015
Typearticle
Languageen
FieldPsychology
TopicColor perception and design
Canadian institutionsUniversity of British Columbia
Fundersnot available
KeywordsAttractivenessProduct (mathematics)Product designPerceptionFunction (biology)New product developmentAestheticsUnconscious mindDimension (graph theory)PsychologyMarketingCognitive psychologyComputer scienceBusinessMathematics

Abstract

fetched live from OpenAlex

Abstract Research on the effect of design has tended to emphasize the aesthetic dimension of product form and its global, spontaneous, and even unconscious influence on overall product evaluation. But apart from the aesthetic aspect of design, product form has additional effects on consumer perception. When a product’s design suggests a particular level of functional performance, it can alter consumer judgment, even in the presence of ostensibly more objective written information. This finding does not only apply to a product’s overall impression, but also to how consumers evaluate individual product features. For a target feature, the presence of pictures altered the relative functional performance ratings in favor of the presented designs, but for non-target features the presenceof the picture had no effect. Hence, product form can communicate functional performance independently of global attractiveness. These insights have important implications for design creation and communication as well as for consumers. They highlight yet again the importance of close cooperation between product development, marketing and design.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.987
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0050.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.069
GPT teacher head0.353
Teacher spread0.283 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it