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Record W2295038239

Editorial: Why the Experimental Method is the Ideal Tool for Studying Consumer Research in Online Environments

2009· editorial· en· W2295038239 on OpenAlexfundno aff
David Fortin, Paul W. Ballantine

Bibliographic record

VenueUniversity of Canterbury Research Repository (University of Canterbury) · 2009
Typeeditorial
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsnot available
FundersUniversity of Michigan-DearbornUniversité du Québec à MontréalUniversity of CanterburyUniversità BocconiUniversité LavalMassey UniversityUniversity of South CarolinaUniversity of MinnesotaVillanova University
KeywordsConsumer researchOnline research methodsMarketing researchMarketing scienceOnline advertisingMarketingAdvertisingSociologyThe InternetBusinessMarketing managementComputer scienceWorld Wide WebRelationship marketing
DOInot available

Abstract

fetched live from OpenAlex

It is a pleasure to introduce our special issue ‘Experimental Research in e-Marketing’
\nfor publication in IJIMA. Although several papers using the experimental method can be
\nfound peppered throughout the marketing literature, we felt that after roughly a decade
\nof research in the area of electronic marketing, the time was ripe for a journal issue
\ndedicated exclusively to experimental approaches.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.012
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Science and technology studies, Research integrity
Consensus categoriesScience and technology studies
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Editorial · Consensus signal: Editorial
Teacher disagreement score0.113
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0120.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.001
Science and technology studies0.0030.005
Scholarly communication0.0000.000
Open science0.0030.001
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.059
GPT teacher head0.372
Teacher spread0.313 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designNot applicable
Domainnot available
GenreEditorial

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2009
Admission routes1
Has abstractyes

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