Promise and trouble, desire and critique : shopping as a site of learning about globalization, identity and the potential for change
Bibliographic record
Abstract
Adult educators talk frequently about learning which occurs during daily living; however, relatively few explore the breadth and depth of such learning. I contend that shopping, as it is commonly understood and practiced in Western societies, is a site of everyday learning. Among people concerned about globalisation, this learning connects shopping to the politics of consumption, identity and resistance. Central to this inquiry are Antonio Gramsci's (1971) concepts of hegemony, ideology, common sense and dialectic. These are useful in understanding the irresolvable tensions between the political, economic and cultural arenas of social life. Informed by critical, feminist and critical race scholarship, I proceed to conceptualize adult learning as “incidental” (Foley, 1999, 2001) and holistic. I then conceptualize “consumer-citizenship.” Social relations of gender, race and class are central in the construction of identity which influences experiences and understandings of consumption and citizenship in the context of Canadian society and global development. My over-arching methodology, which I call “case study bricolage,” incorporates qualitative case study methods of interviews, focus groups and participant observation with 32 self-identified “radical shoppers” in Vancouver, British Columbia. As well, I employ cultural studies' intertextuality, and include an analysis of popular fiction to further expose discourses of shopping, consumption and consumerism. Drawing on Laurel Richardson's (2000) “crystallization,” I use various analytical “facets” to respond to three questions about shopping-as-learning: What do participants learn to do? Who do participants learn to be? How do participants learn to make change? Critical media literacy theory illuminates the function of popular culture in constructing a discursive web which shoppers navigate. Through shopping, participants learn how to learn and to conduct research, and how to develop a shopping-related values system, literacy and geography. Benedict Anderson's (1991) concept of “imagined community” helps explicate how participants' affiliations with shopping-related movements provide a sense of purpose and belonging. Finally, Jo Littler's (2005) notions of “narcissistic” and “relational” reflexivity clarify that different processes of reflexivity lead to different perspectives on societal change. This inquiry has implications for research and theorizing in adult learning, and the practice of critical adult education.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.005 | 0.007 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.002 |
| Science and technology studies | 0.019 | 0.078 |
| Scholarly communication | 0.019 | 0.010 |
| Open science | 0.002 | 0.011 |
| Research integrity | 0.004 | 0.005 |
| Insufficient payload (model declined to judge) | 0.003 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".