Thirst in the global brandscape: Water, milk and Coke at the Shanghai World Expo
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
This article draws on ethnographic fieldwork at the Shanghai World Expo in 2010. It examines the socio-material life of three brands of refreshments featured at the 2010 World Expo: the local Chinese water purification company Litree, the Inner-Mongolian dairy manufacturer Yili and the soft-drink multinational Coca-Cola. Whereas international events nowadays play a key role in the intensification of the circulation of information, this article pays attention rather to the carnal dimension of the Expo and to the importance of the sensuous experience of the event in the promotion of these brands. It shows that close attention to the materiality of branding practices and the varieties of a brand’s existence can unveil a universe of constant tensions, uncertainties and immanent adjustments, even in the pacified and sanitized ecology of the World Expo.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it