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Record W2327899963 · doi:10.1386/eme.14.3-4.305_1

The media literacy movement’s debt to Marshall McLuhan

2015· article· en· W2327899963 on OpenAlexaboutno aff
Alex Kuskis

Bibliographic record

VenueExplorations in Media Ecology · 2015
Typearticle
Languageen
FieldArts and Humanities
TopicLiteracy, Media, and Education
Canadian institutionsnot available
Fundersnot available
KeywordsMedia literacyCurriculumLiteracySubject (documents)SociologyMedia ecologyMedia relationsMedia studiesNew mediaPublic relationsPolitical sciencePedagogyLawLibrary scienceComputer science

Abstract

fetched live from OpenAlex

Abstract Media ecologists Marshall McLuhan and Neil Postman considered education to be the essential way to counter the negative effects of technopoly, which define a culture that deifies technology, and seeks support, authority and its satisfactions from it. The relatively new subject of media literacy seeks to convey awareness of media’s potential harms and to shield its users from becoming unwilling servants of technology. Marshall McLuhan wrote extensively about education and created the very first high school media studies curriculum for the National Association of Educational Broadcasters (NAEB) in the United States, influencing the media literacy practitioners to come. The first generation of media literacy teachers in Canada and the United States adopted a broad conception of what was needed for students to be considered media literate. The question to be considered is whether, since then the teaching of media literacy has become focused more narrowly on content analysis and the how-to aspects of media use, while neglecting the theoretical and conceptual roots of media studies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.016
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.020
Threshold uncertainty score0.051

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0070.016
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0090.021
Scholarly communication0.0130.012
Open science0.0010.006
Research integrity0.0090.019
Insufficient payload (model declined to judge)0.0100.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.067
GPT teacher head0.290
Teacher spread0.223 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2015
Admission routes1
Has abstractyes

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