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Record W2327899963 · doi:10.1386/eme.14.3-4.305_1

The media literacy movement’s debt to Marshall McLuhan

2015· article· en· W2327899963 on OpenAlex
Alex Kuskis

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueExplorations in Media Ecology · 2015
Typearticle
Languageen
FieldArts and Humanities
TopicLiteracy, Media, and Education
Canadian institutionsnot available
Fundersnot available
KeywordsMedia literacyCurriculumLiteracySubject (documents)SociologyMedia ecologyMedia relationsMedia studiesNew mediaPublic relationsPolitical sciencePedagogyLawLibrary scienceComputer science

Abstract

fetched live from OpenAlex

Abstract Media ecologists Marshall McLuhan and Neil Postman considered education to be the essential way to counter the negative effects of technopoly, which define a culture that deifies technology, and seeks support, authority and its satisfactions from it. The relatively new subject of media literacy seeks to convey awareness of media’s potential harms and to shield its users from becoming unwilling servants of technology. Marshall McLuhan wrote extensively about education and created the very first high school media studies curriculum for the National Association of Educational Broadcasters (NAEB) in the United States, influencing the media literacy practitioners to come. The first generation of media literacy teachers in Canada and the United States adopted a broad conception of what was needed for students to be considered media literate. The question to be considered is whether, since then the teaching of media literacy has become focused more narrowly on content analysis and the how-to aspects of media use, while neglecting the theoretical and conceptual roots of media studies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.510
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.067
GPT teacher head0.290
Teacher spread0.223 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it