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Record W2342978570 · doi:10.15173/jpc.v4i2.2535

Is corporate communications kidnapping public relations?

2016· article· en· W2342978570 on OpenAlexvenueno aff
César García

Bibliographic record

VenueJournal of Professional Communication · 2016
Typearticle
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsnot available
Fundersnot available
KeywordsCorporate communicationCorporate identityCommunication studiesPublic relationsOrganizational communicationField (mathematics)Corporate brandingCorporate securityPower (physics)BattleInvestor relationsPolitical scienceRevenueCorporate social responsibilitySociologyManagementBusinessAccountingLawStrategic managementEconomicsMarketing

Abstract

fetched live from OpenAlex

While a number of public relations scholars and professionals view their field as synonymous with corporate communications, practitioners and theorists of the latter usually claim public relations as alma mater of their discipline yet still see corporate communications overcoming public relations. An analysis of modern literature in corporate communications unveils a battle for power in the field of relationship cultivation between scholars of corporate communications and those of public relations. This article argues that the field of public relations should have an identity based on functional, societal, and organizational goals that goes beyond the link between communication and business outcomes, such as revenues, earnings, and market share, claimed by the field of corporate communications.©Journal of Professional Communication, all rights reserved.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.016
metaresearch head score (Gemma)0.061
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.028
Threshold uncertainty score0.083

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0160.061
Meta-epidemiology (narrow)0.0000.001
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0030.004
Science and technology studies0.0120.036
Scholarly communication0.0280.042
Open science0.0020.010
Research integrity0.0130.014
Insufficient payload (model declined to judge)0.0170.004

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.177
GPT teacher head0.403
Teacher spread0.226 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2016
Admission routes1
Has abstractyes

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