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Record W2402682695 · doi:10.1177/1356766716649227

Countries’ positioning on personality traits

2016· article· en· W2402682695 on OpenAlex
José I. Rojas‐Méndez, Michael J. Hine

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal Of Vacation Marketing · 2016
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsCarleton University
Fundersnot available
KeywordsAgreeablenessConscientiousnessBig Five personality traitsOpenness to experiencePersonalityTourismExtraversion and introversionBig Five personality traits and culturePsychologySocial psychologyMarketingBusinessPolitical science

Abstract

fetched live from OpenAlex

This article discusses a change in the positioning strategies by countries as tourism destinations from cognitive components to affective ones. The tourism literature recognizes destination personality as an affective evaluation. While previous literature has established that place personality traits are important for Destination Marketing Organizations to consider, little empirical work assessing the personality metaphor in destination branding has been undertaken. This study uses a multistage methodology using a combination of content analysis and correspondence analysis to analyze the use of the personality metaphor in the official English tourism websites of South American countries. Results reveal that South American countries can be classified in four main clusters of different personality profiles: Ecuador is somehow associated with agreeableness; Brazil and Paraguay with openness to experience and conscientiousness; Peru, Chile, Argentina, and Uruguay as strong in extraversion and emotional stability; and Bolivia, Venezuela, and Colombia do not display any dominant personality characteristics. Overall the results indicate that South American countries are not yet using in a substantial way the affective cues of personality traits to create a clear positioning among international tourists.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.809
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.024
GPT teacher head0.253
Teacher spread0.230 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it