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Record W2484032105 · doi:10.1057/9780230612068_11

Marketing in Subsistence Marketplaces

2008· book-chapter· en· W2484032105 on OpenAlexaff
Madhu Viswanathan, Srinivas Sridharan

Bibliographic record

VenuePalgrave Macmillan US eBooks · 2008
Typebook-chapter
Languageen
FieldBusiness, Management and Accounting
TopicInnovation and Socioeconomic Development
Canadian institutionsWestern University
Fundersnot available
KeywordsSubsistence agricultureBottom of the pyramidPovertyMarketingBusinessEconomicsCommerceEconomic growthGeography

Abstract

fetched live from OpenAlex

Management research has recently begun to shed new light on the role and nature of business innovations targeted at subsistence marketplaces (Viswanathan and Rosa 2007), the four billion poor that have also been referred to as constituting the Bottom of the Pyramid (Prahalad 2005). The notion that ways might be found for business to effectively serve the needs of subsistence markets is gaining increasing currency, and holds promise for both firms and consumers. For firms, it constitutes potential access to a vast, undertapped market for products and services. For subsistence consumers, it includes the promise of affordable access to products hitherto unaffordable or unavailable. Although gaining momentum, this viewpoint still faces many challenges, including the central question of whether business really can help to overcome the problem of poverty. We contend that the best way to begin to address such issues is to develop deep understanding of the lives of individuals living in subsistence conditions. This paves the way for a bottom-up, grounded understanding of the potential for business to contribute to economic and social development among the poor. Our subsistence marketplaces perspective is a bottom up approach to understanding buyer, seller, and marketplace behavior that complements mid-level business strategy approaches, such as the base of the pyramid approach, and macro-level economic approaches to studying business and poverty that currently exist in the literature. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.015
Threshold uncertainty score0.049

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0020.005
Scholarly communication0.0060.005
Open science0.0000.002
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0150.002

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.020
GPT teacher head0.207
Teacher spread0.187 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations44
Published2008
Admission routes1
Has abstractyes

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