Marketing in Subsistence Marketplaces
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
This article describes the stream of work on subsistence marketplaces and how it expands the marketing discipline in new directions. Unique to this stream of work are the synergies among research, education, and social enterprise. Emerging out of the need to understand consumers and entrepreneurs in the broad range of low income at a micro-level, a bottom-up approach has evolved, as has a symbiotic relationship among research, education, and practice. The article is organized as sections of an overview of the stream, understanding subsistence marketplaces, designing solutions and developing marketing solutions for subsistence marketplaces, and in light of these insights, what marketing can be. The coverage is not exhaustive, despite best efforts. It is important to note many complementary arenas of research, both in and outside business, spanning a variety of disciplines. Given the scope, this bibliography focuses on this stream of work but encourages readers to review work in areas such as development, anthropology, and business (e.g., the “Base of the Pyramid” approach).
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it