Bibliographic record
Abstract
University public affairs offices at universities play the central role in determining the stories a university tells to itself and the outside world. These stories include what research and knowledge is most prized and who produces it, what activities happen at the universities and who participates. Universities tell their stories through legacy media, websites, social media, media releases, Facebook, YouTube, podcasts, and a plethora of other venues and use both earned media (stories they pitch and get media to cover) and paid media (advertising the university pays for). It is difficult to get exact figures for how much Canadian universities spend on marketing, branding, public affairs, and specific efforts to improve reputation rankings. Budget lines for student services, for example, can also include money for marketing as part of student recruitment. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.015 | 0.010 |
| Scholarly communication | 0.014 | 0.010 |
| Open science | 0.001 | 0.010 |
| Research integrity | 0.005 | 0.006 |
| Insufficient payload (model declined to judge) | 0.063 | 0.014 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".