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Record W2500192121 · doi:10.1509/jmr.15.0388

Extracting Summary Piles from Sorting Task Data

2016· article· en· W2500192121 on OpenAlexaff
Simon J. Blanchard, Daniel Aloise, Wayne S. DeSarbo

Bibliographic record

VenueJournal of Marketing Research · 2016
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Market Behavior and Pricing
Canadian institutionsPolytechnique Montréal
Fundersnot available
KeywordsSortingTask (project management)Computer sciencesortSet (abstract data type)CategorizationScalabilitySorting algorithmData scienceData setData miningInformation retrievalMachine learningHuman–computer interactionArtificial intelligenceAlgorithmEngineeringDatabase

Abstract

fetched live from OpenAlex

In a sorting task, consumers receive a set of representational items (e.g., products, brands) and sort them into piles such that the items in each pile “go together.” The sorting task is flexible in accommodating different instructions and has been used for decades in exploratory marketing research in brand positioning and categorization. However, no general analytic procedures yet exist for analyzing sorting task data without performing arbitrary transformations to the data that influence the results and insights obtained. This manuscript introduces a flexible framework for analyzing sorting task data, as well as a new optimization approach to identify summary piles, which provide an easy way to explore associations consumers make among a set of items. Using two Monte Carlo simulations and an empirical application of single-serving snacks from a local retailer, the authors demonstrate that the resulting procedure is scalable, can provide additional insights beyond those offered by existing procedures, and requires mere minutes of computational time.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.042
metaresearch head score (Gemma)0.024
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Insufficient payload (model declined to judge)
Consensus categoriesMetaresearch
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.534
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0420.024
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0000.000
Scholarly communication0.0010.003
Open science0.0020.002
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.150
GPT teacher head0.370
Teacher spread0.220 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; both teacher heads agree on what is shown here.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations23
Published2016
Admission routes1
Has abstractyes

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