A influência da rede social Facebook no comportamento de compra do consumidor
Bibliographic record
Abstract
O objetivo do presente artigo é analisar o impacto da rede social Facebook no comportamento de compra do consumidor curitibano. Especificamente, a pesquisa procurou entender como o público-alvo busca o produto e até que ponto informações nas redes sociais tem influência sobre seus comportamentos, ou sejam se compram mais ou se têm lembrança da marca em momentos decisivos. Os dados foram coletados por meio de uma amostra de 100 consumidores em Curitiba/PR e analisados a partir da interpretação da descrição estatística dos dados. Concluiu-se, a partir dos dados, que as marcas que mantém seus perfis ativos no Facebook não influenciam o comportamento do consumidor e não estimulam diretamente a compra, porque os consumidores buscam lazer, informação e conteúdos relevantes no Facebook, mas têm oportunidades de estabelecer e estreitar relacionamento com seus consumidores.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.016 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.002 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.008 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".