Strutting Like a Peacock: Masculinity, Consumerism, and Men’s Fashion in Toronto, 1966-72
Bibliographic record
Abstract
This essay examines advertisements and editorials in The Globe and Mail and the Toronto Star during the peacock revolution in Toronto between 1966 and 1972. The peacock revolution was a mass commodification of a style that was just as much centred on young men setting themselves apart from their fathers as it was about older men wishing to appear youthful. This study is an exploration of the role of advertising in commoditizing masculinity as something that could be bought and displayed by male consumers. In addition to challenging the misconception that male interest in self-presentation is a recent occurrence of modern capitalism, advertisements and discussions surrounding the peacock revolution reveal how discourses of masculinity became increasingly rooted in consumption and neo-liberal ideas of capitalism while simultaneously displacing men’s inherent masculine self-image. Thus, this essay analyzes the peacock revolution’s role in changing the gendered nature of consumption and (re)defining gender and class boundaries in Toronto.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.004 |
| Science and technology studies | 0.015 | 0.013 |
| Scholarly communication | 0.006 | 0.002 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".