Strutting Like a Peacock: Masculinity, Consumerism, and Men’s Fashion in Toronto, 1966-72
Bibliographic record
Abstract
This essay examines advertisements and editorials in The Globe and Mail and the Toronto Star during the peacock revolution in Toronto between 1966 and 1972. The peacock revolution was a mass commodification of a style that was just as much centred on young men setting themselves apart from their fathers as it was about older men wishing to appear youthful. This study is an exploration of the role of advertising in commoditizing masculinity as something that could be bought and displayed by male consumers. In addition to challenging the misconception that male interest in self-presentation is a recent occurrence of modern capitalism, advertisements and discussions surrounding the peacock revolution reveal how discourses of masculinity became increasingly rooted in consumption and neo-liberal ideas of capitalism while simultaneously displacing men’s inherent masculine self-image. Thus, this essay analyzes the peacock revolution’s role in changing the gendered nature of consumption and (re)defining gender and class boundaries in Toronto.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".