Salient beliefs among Canadian adults regarding milk and cheese consumption: a qualitative study based on the theory of planned behaviour
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
In spite of multiple efforts by public health authorities to promote consumption of milk and alternatives in the Canadian adult population, consumption of these healthy foods is still suboptimal. This study aimed to explore salient beliefs underlying the consumption of fluid milk and cheese among adults. The qualitative descriptive research design was based on the Theory of Planned Behaviour framework, using 20 focus groups. A total of 161 men and women (19 to 50 years old) from Quebec City, Montreal and Toronto (Canada) were recruited to participate in focus groups. A hybrid approach (deductive and inductive) to qualitative methods of thematic analysis was used during coding of focus group transcripts to draw out participant’s salient beliefs regarding milk and cheese consumption. For both milk and cheese, most groups cited advantages or disadvantages with regards to health effects, nutritional value, taste, socio-affective aspects and practicality. Family and friends, health professionals and advisors, and communications domain (e.g. advertisements, TV programs, well-known personalities) were cited as major influences affecting consumption. Price reduction, product improvements, supply increase and variation, favourable food/drink combinations and access were among the most commonly cited facilitators for milk and cheese consumption. Major barriers included high price, reduced confidence in the product (reasons/contexts that reduce perceived safety of the product), health status, problems linked to supply (varieties/formats which are not available), and habits and cultural values. Gender and level of milk and cheese consumption differences were observed between groups: men referred more often to industry and politics as factors influencing their milk consumption, while women expressed more animal and environmental concerns. Differences were also noted between high and low consumer’s groups in relation to the themes of taste, pleasure and emotions for milk and cheese consumption. Lastly, low consumers expressed more distrust and disgust relating to milk consumption than high consumers. The majority of beliefs observed are consistent with earlier studies on milk or dairy product consumption. Consumers’ concerns about origins of milk, however, have never been reported. These findings will help optimize approaches for promoting consumption of these foods among different segments of Canadian adults.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it