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Record W2562936769

Social Media Martketing Strategy CASE: Art of Celebrations

2016· dissertation· en· W2562936769 on OpenAlex
Tanja Ulma

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueTheseus (Ammattikorkeakoulujen) · 2016
Typedissertation
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsnot available
Fundersnot available
KeywordsSocial mediaMedia artsVisual artsArtComputer scienceWorld Wide Web
DOInot available

Abstract

fetched live from OpenAlex

This is a product oriented thesis that aims to create a social media marketing strategy for a Canadian event planning and design firm Art of Celebrations. The goal was to create an ac-tion plan in order to further differentiate the commissioning company from others alike in the highly competitive event and wedding planning industry in Toronto.\nThe theoretical framework of this thesis covers marketing, social media marketing, the brand image and the main social media channels for the commissioning party: Instagram, Pinterest and Facebook. The author decided on Quantitative Research Method in order to gain understanding of the niche group’s behaviour on social media. The research was conducted to Finnish brides’ and the answers validated with a questionnaire to Canadians about their social media behaviour. The findings from the two researches supported each other.\nSocial Media Marketing Strategy was made based on the theory and the research and the strategy is delivered in a handbook form. It has been customized to fit the needs of the com-missioning company.\nThe project began March 2016 and was finalized in November of the same year.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.003
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.887
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0000.001
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0010.000
Insufficient payload (model declined to judge)0.0010.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.030
GPT teacher head0.319
Teacher spread0.288 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it