Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon.com
Bibliographic record
Abstract
Online store environments have changed due to advancements in broadband speed and web development technologies. Despite the widespread real-time interactive features in online stores, social cues have been overlooked in a great number of taxonomies of online store atmospheric cues. To fill the gap, this study considers social cues with other atmospheric cues (i.e., visual, information, and navigation) in the taxonomy, and examines critical atmospheric cues that can generate a pleasure emotional response. The study also investigates whether the pleasure emotional response can lead to the approach behavior of consumers. Amazon.com, the U.S. top online pure player, is used as the specific research setting, and the results demonstrate that all atmospheric cues except visual cues can generate the pleasure emotional response. The pleasure emotional response turned out to be a significant predictor of the approach behavior.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.005 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.004 | 0.002 |
| Scholarly communication | 0.005 | 0.004 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.002 | 0.001 |
| Insufficient payload (model declined to judge) | 0.006 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".