Communication Mediated through Natural Language Generation in Big Data Environments: The Case of Nomao
Bibliographic record
Abstract
Along with the development of big data, various Natural Language Generation systems (NLGs) have recently been developed by different companies. The aim of this paper is to propose a better understanding of how these systems are designed and used. We propose to study in details one of them which is the NLGs developed by the company Nomao. First, we show the development of this NLGs underlies strong economic stakes since the business model of Nomao partly depends on it. Then, thanks to an eye movement analysis conducted with 28 participants, we show that the texts generated by Nomao’s NLGs contain syntactic and semantic structures that are easy to read but lack socio-semantic coherence which would improve their understanding. From a scientific perspective, our research results highlight the importance of socio-semantic coherence in text-based communication produced by NLGs.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.006 | 0.015 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.009 | 0.007 |
| Scholarly communication | 0.005 | 0.008 |
| Open science | 0.001 | 0.004 |
| Research integrity | 0.003 | 0.002 |
| Insufficient payload (model declined to judge) | 0.004 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".