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Record W2626278721 · doi:10.15173/mjc.v9i0.274

The Natural Path to Social Media: Assessing the Implications of Social Media in Relationship Management and Audience Engagement for Naturopathic Doctors

2013· article· en· W2626278721 on OpenAlexvenueno aff
Nii Sackeyfio

Bibliographic record

VenueThe McMaster Journal of Communication · 2013
Typearticle
Languageen
FieldSocial Sciences
TopicPublic Relations and Crisis Communication
Canadian institutionsnot available
Fundersnot available
KeywordsNaturopathyPerceptionPublic relationsSocial mediaFace (sociological concept)Natural (archaeology)Media coveragePsychologySociologySocial psychologyPolitical scienceMedicineAlternative medicineMedia studiesSocial scienceLaw

Abstract

fetched live from OpenAlex

Naturopathic medicine struggles to receive equal recognition to allopathic medicine. As a result, naturopathic practitioners must break through stigmas in public perception to create successful clinics. Public relations theory suggests the best way to change perceptions is through relationship management and dialogue. Consequently, the study investigated how social media can be the catalytic tool to assist in building relationships and dialogue, which in turn, brings in more clientele. The study utilized a combination of interviews with industry leaders, literature review and observation/secondary sources to derive a conclusion. It found that there is a legitimate role for social media in terms of practice management when used to engage and promote, specifically, if two-way dialogue is used as the strategic medium of communication. However, further follow-up to this study is needed since social media is still a relatively new communications tool. Therefore, it currently cannot replace the role of face-to-face communications but rather it must act as a supplementation.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.843
Threshold uncertainty score0.998

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0070.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0030.000
Scholarly communication0.0000.001
Open science0.0020.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.061
GPT teacher head0.358
Teacher spread0.297 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2013
Admission routes1
Has abstractyes

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