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Record W2759214338 · doi:10.5539/ijms.v9n5p17

Assessing the Impact of Relationship Length in the SMEs and Bank Association

2017· article· en· W2759214338 on OpenAlexvenueno aff
Mark Ojeme

Bibliographic record

VenueInternational Journal of Marketing Studies · 2017
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsnot available
Fundersnot available
KeywordsLoyaltyCronbach's alphaContext (archaeology)BusinessMarketingExploratory factor analysisRegression analysisAssociation (psychology)Relationship marketingOriginalityReliability (semiconductor)PsychologyComputer scienceSocial psychologyMarketing managementService (business)

Abstract

fetched live from OpenAlex

Despite the importance of satisfaction, loyalty and relationship length in the literature, there is very little evidence of studies within the Nigerian Business to Business (B2B) Relationship terrain. This paper seeks to investigate the effect of relationship length on SMEs association with their banks in Nigeria. Measurement Items were adapted from various scale sets presented in existing studies were combined to investigate the B2B relationship context. Data were collected from 221 SMEs via a self-administered questionnaire completed either by the SME owner or senior manager with responsibility for relationship with their bank, providing 199 usable records. Principal Component Exploratory Analysis (PCA) was used to determine the underlying data structure, with subsequent deployment of Cronbach’s alpha as a post-hoc assessment of the internal reliability of the retained factors. Subsequently, regression analysis was employed to determine the impact of satisfaction on loyalty in a short and long term relationship contexts. The analysis presented suggests that the SMEs’ had evidence of been satisfied with their bank, however, the regression analysis for both short and long term relationship length were both significant in impacting their loyalty towards their bank. The originality of this paper lies in the investigation of a B2B relationship involving SMEs and banks within a relationship context that hitherto was unknown and the validation of relevant relationship building blocks.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.015
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.004
Threshold uncertainty score0.013

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.015
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0010.001
Scholarly communication0.0020.001
Open science0.0000.002
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0040.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.078
GPT teacher head0.399
Teacher spread0.321 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations3
Published2017
Admission routes1
Has abstractyes

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