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Record W2766358547 · doi:10.5565/rev/qp.44

Fondo documental Digital de Anuncios Gráficos Publicitarios

2013· article· es· W2766358547 on OpenAlexaff
Daniel Tena Parera

Bibliographic record

VenueQuestiones Publicitarias · 2013
Typearticle
Languagees
FieldSocial Sciences
TopicAdvertising and Communication Studies
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsHumanitiesPolitical scienceArtCartographyGeography

Abstract

fetched live from OpenAlex

Se presenta el fondo de recursos digitales para la docencia e investigación en los estudios de Publicidad y Relaciones Públicas. Es el resultado de un proyecto subvencionado para preparar una web de materiales (7000 anuncios gráficos). Para el diseño del fondo se han indexado los recursos según criterios académicos y profesionales: sector, categoría, producto, anunciante y marca, texto, año, formato, color, imagen, suporte, tipografía, estética, los actores, las acciones, etc. El análisis de su uso por estudiantes indica que mejora los procesos de aprendizaje basado en el trabajo autónomo de los estudiantes de grado y también para los estudiantes de máster.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.007
metaresearch head score (Gemma)0.033
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.045
Threshold uncertainty score0.150

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0070.033
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0180.022
Science and technology studies0.0030.003
Scholarly communication0.0170.015
Open science0.0010.005
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0450.007

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.015
GPT teacher head0.297
Teacher spread0.282 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

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Citations1
Published2013
Admission routes1
Has abstractyes

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