Do CRM dimensions improve Hotels occupancy rates? Evidence from the Moroccan Hospitality Sector
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
The noticeable lack of accepted and unified models of Customer Relationship Management generally leads to failures in the implementation of CRM projects, particularly when organizations adopt the limited technology perspective. In an attempt to evaluate the different perspectives of CRM, this research paper focus on the perspective that proposes that effective CRM implementations typically involve the four dimensions: (1) customer orientation (2) knowledge management (3) CRM organization, and (4) CRM technology. Our study evaluates the impact of CRM dimensions and hotel performance (occupancy rate) in Morocco. A sample of 80 Moroccan hotels was surveyed. Regression and other tests were used for analyses and interpretation. Our results reveal a significant positive impact of customer orientation, knowledge management, and CRM organization on occupancy rate. While CRM technology has been demonstrated to not significantly affect hotels’ occupancy rate.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.002 | 0.003 |
| Open science | 0.003 | 0.001 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it