Our World: McLuhan’s Idea of Globalized Presence as the Prehistory of Computational Temporality
Bibliographic record
Abstract
Abstract | The 1960s was the decade in which satellite technology was introduced to the television world via a series of live broadcasts. With the active participation of 46 stations, BBC’s Our World (1967) was undoubtedly the most globally far-reaching of them all. Conceived around Marshall McLuhan’s concept of the communicative global village, the special program took full advantage of satellites to reach a truly global audience and use the occasion to announce the dawn of globalization and what living in a small and thoroughly connected world would mean for its inhabitants. Prominent in the broadcast was the program’s Canadian segment, which aired right after the introduction and included an interview with Marshal McLuhan in the Canadian Broadcasting Corporation’s studio in Toronto. This paper considers McLuhan’s contributions both to the ideas and practices of planetary communication as well as his direct involvement with the production of Our World. I demonstrate how McLuhan’s understanding of the co-constitution of time and space not only set live television broadcasts apart from other temporal media but that, through these spatiotemporal affinities, One World can be considered to belong to the prehistory of our contemporary telecomputational technologies such as the Internet and mobile phones.Résumé | Les années 1960 ont été la décennie où la technologie satellitaire a été introduite dans le monde de la télévision par le biais d’une série d’émissions en direct. Avec la participation active de 46 stations, Our World (1967) de la BBC a été sans aucun doute été l’émission la plus diffusée à travers le monde. Conçu autour du concept du village planétaire de communication de Marshall McLuhan, le programme spécial a profité pleinement des satellites pour atteindre un public véritablement mondial et a saisi l’occasion pour annoncer l’aube de la mondialisation et ce que vivre dans un monde petit et complètement connecté signifierait pour ses habitants. Le segment canadien du programme, diffusé juste après l’introduction, a été mis en vedette et comprenait une entrevue avec Marshall McLuhan dans le studio de la Société Radio-Canada à Toronto. Cet article considère les contributions de McLuhan aux idées et aux pratiques de la communication planétaire, mais aussi son implication directe dans la production d’Our World. Je démontre comment la compréhension de McLuhan de la co-constitution du temps et de l’espace non seulement sépare les émissions télévisées en direct des autres médias temporels, mais aussi, par ces affinités spatio-temporelles, comment One World peut appartenir à la préhistoire de nos technologies de télécommunication contemporaines comme Internet et les téléphones mobiles.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.007 | 0.039 |
| Scholarly communication | 0.009 | 0.010 |
| Open science | 0.001 | 0.005 |
| Research integrity | 0.002 | 0.003 |
| Insufficient payload (model declined to judge) | 0.005 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".