The toxic lining of men’s fashion consumption: The omnipresent force of hegemonic masculinity
Bibliographic record
Abstract
Abstract While scholars have theorized about men’s motives for consuming fashion, few empirical studies have explored these theorizations against men’s lived experiences. A gap in knowledge exists between how scholars understand men’s fashion consumption and how men understand their fashion consumption. In this article, I examine men’s motives for consuming fashion based on individual interviews with 30 demographically diverse male consumers. Findings reveal that men are motivated to consume fashion because it provides benefits, including expressing identity, cultivating success and facilitating engagement. However, the pressures of body anxiety, exclusion and sartorial stress temper these positive outcomes. The common thread of hegemonic masculinity connect the various benefits and pressures that men experience when they engage in fashion. My research enhances knowledge about the operation of masculinity in consumer culture and the anxieties that men experience during the fashion consumption process. Menswear brands are advised to promote diverse masculine ideals in order to prevent negative business outcomes.
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How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.002 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".