Fans, Friends, Advocates, Ambassadors, and Haters: Social Media Communities and the Communicative Constitution of Organizational Identity
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Organizational identity is always somewhat socially co-authored. The social-media context provides an opportunity to interrogate the extent of this co-authoring in an interaction-heavy and difficult to control environment. This article presents a typology of online communities that co-author organizational identity through confirming and disconfirming identity messages. Through extensive qualitative research, including interviews, marketing meetings observations, and social media interaction observations, social media communicative practices are examined through a communication constitutive of organizing (CCO) framework, specifically the conversation-text dialectic of the Montreal School. By focusing the research on boundary-spanning social media marketers and their interpretations of social media interactions, this article demonstrates ways that organizational identities are co-authored from external interaction (conversation) to internal practice (text). This study contributes to the ongoing theoretical extension of the CCO framework beyond the container metaphor, while also contributing to the practice of social media marketing within and around organizations.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.004 | 0.013 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it