Retracted: Witnessing Moral Violations Increases Conformity in Consumption
Why is this work in the frame?
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Post-publication record
- Nature
- Retraction
- Reason
- Concerns/Issues about Data;Concerns/Issues about Results and/or Conclusions;Unreliable Results and/or Conclusions;Upgrade/Update of Prior Notice(s);
- Date
- 10/8/2020 0:00
- Flagged by OpenAlex?
- Yes
Source: Retraction Watch, joined by DOI. OpenAlex records retraction as is_retracted, a boolean over a state space with at least four values, so it cannot express an expression of concern, a correction or a reinstatement — it reports them as false, which reads as “fine”.
Abstract
Abstract Consumers frequently encounter moral violations (e.g., financial scandal, cheating, and corruption) in their daily lives. Yet little is known about how exposure to moral violations may affect consumer choice. By synthesizing insights from research on social order and conformity, we suggest that mere exposure to others’ immoral behaviors heightens perceived threat to social order, which increases consumers’ endorsement of conformist attitudes and hence their preferences for majority-endorsed choices in subsequently unrelated consumption situations. Five studies conducted across different experimental contexts and different product categories provided convergent evidence showing that exposure to moral violations increases consumers’ subsequent conformity in consumption. Moreover, the effect disappears (a) when the moral violator has already been punished by third parties (study 4) and (b) when the majority-endorsed option is viewed as being complicit with the moral violation (study 5). This research not only demonstrates a novel downstream consequence of witnessing moral violations on consumer choice but also advances our understanding of how conformity can buffer the negative psychological consequences of moral violations and how moral considerations can serve as an important basis for consumer choice.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
The record
- Venue
- Journal of Consumer Research
- Topic
- Psychology of Moral and Emotional Judgment
- Field
- Neuroscience
- Canadian institutions
- University of Toronto
- Funders
- Social Sciences and Humanities Research Council of Canada
- Keywords
- ConformityCheatingConsumption (sociology)ConformistSocial psychologyPsychologyMoral disengagementOverconsumptionMoral standardsOrder (exchange)Affect (linguistics)Product (mathematics)EconomicsSociologyPolitical scienceLawMicroeconomicsProduction (economics)
- Has abstract in OpenAlex
- yes