From the Natural to the Manmade Environment: The Shifting Advertising Practices of Canada’s Oil Sands Industry
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Background This article uses basic thematic content analysis (n = 80) and qualitative visual analysis to examine how still advertisements produced by Canada’s oil sands industry changed between 2006 and 2015.Analysis The article argues that early industry advertisement campaigns had a strong environment focus with the objective of linking industry’s interest in oil with a visual commitment to preserving, reclaiming, and restoring the natural environment.Conclusions and implications In subsequent campaigns, however, industry is shown to undertake a multidimensional campaigning strategy, the most prominent of which is lifestyle messaging that celebrates oil’s ubiquity in consumer culture. The shift to “selling oil sands without oil sands” highlights the need for scholars to widen the aperture of what is traditionally considered environmental imagery from the natural environment to the human-made environment.Contexte Cet article utilise une analyse de contenu thématique de base (n = 80) et une analyse visuelle qualitative pour examiner comment les announces statiques produites par l’industrie canadienne des sables bitumineux ont changé entre 2006 et 2015.Analyse L’article soutient que les premières campagnes de publicité de l’industrie étaient fortement axées sur l’environnement dans le but de lier l’intérêt de l’industrie pétrolière à un engagement visant à préserver, récupérer et restaurer l’environnement naturel.Conclusions et implications Dans les campagnes subséquentes, cependant, l’industrie a démontré qu’elle entreprenait une stratégie de campagne multidimensionnelle, dont la plus importante est la messagerie de style de vie qui célèbre l’omniprésence du pétrole dans la culture de consommation. Le passage à la «vente de sables bitumineux sans sables bitumineux» souligne la nécessité pour les chercheurs d’élargir l’ouverture de ce qui est traditionnellement considéré comme une imagerie environnementale, de l’environnement naturel à l’environnement créé par l’homme.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it