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Record W2790393813 · doi:10.1177/1356766718760090

Terms and conditions apply: Fine print and the selling of tourism

2018· article· en· W2790393813 on OpenAlexaff
Adam Weaver

Bibliographic record

VenueJournal Of Vacation Marketing · 2018
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsNiagara College
Fundersnot available
KeywordsTourismCommodificationMarketingBusinessPromotion (chess)ConceptualizationAdvertisingProduct (mathematics)StipulationScrutinyFront (military)EconomicsPolitical scienceLawComputer scienceMarket economy

Abstract

fetched live from OpenAlex

The commodification of tourism includes the production and dissemination of words and images used to sell experiences. Tourism marketers use highly visible assurances that the experiences available are pleasurable, safe and convenient. These assurances are projected into a promotion-oriented front region. However, fine print terms and conditions – the rules that define the rights and obligations of tourism providers and consumers – occupy a back region that, in part, runs counter to the impressions fostered in the front region. Tourism marketing, it is argued, involves two mutually supportive domains that drive the sale of tourism: conspicuous (front region) words and images as well as inconspicuous (back region) fine print. A more comprehensive conceptualization of tourism marketing should consider the functions performed by the fine print. The four Ps typically associated with the marketing mix – product, price, promotion and place – are used for the purpose of organizing the analysis of the complexly crafted small type that is often hidden in plain sight but sometimes receives highly publicized scrutiny within a media-generated front region. Fine print terms and conditions (whether successfully obfuscated or the subject of a media expose) are responsible for creating a ‘stipulation surplus’, money earned or saved via the imposition of restrictions. The marketing of tourism involves the making of front region promises tempered by the imposition of back region parameters.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.028
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.336
Threshold uncertainty score0.947

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0080.028
Meta-epidemiology (narrow)0.0020.002
Meta-epidemiology (broad)0.0040.002
Bibliometrics0.0030.006
Science and technology studies0.0080.012
Scholarly communication0.0170.007
Open science0.0050.008
Research integrity0.0200.009
Insufficient payload (model declined to judge)0.3360.254

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.014
GPT teacher head0.244
Teacher spread0.230 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2018
Admission routes1
Has abstractyes

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