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Record W2790875416 · doi:10.20381/ruor-19199

Symbols that unite: A semiotic analysis of the Vancouver 2010 brand

2009· dissertation· en· W2790875416 on OpenAlexaboutno aff
Chad Story

Bibliographic record

VenueuO Research (University of Ottawa) · 2009
Typedissertation
Languageen
FieldArts and Humanities
TopicDiscourse Analysis in Language Studies
Canadian institutionsnot available
Fundersnot available
KeywordsSemioticsArtAdvertisingLinguisticsPhilosophyBusiness

Abstract

fetched live from OpenAlex

Images assist in the propagation of mythological narratives, as is the case for the basic unit of analysis of this study, the Vancouver 2010 brand. The use of images gives material existence to abstract ideas such as nationalism, religion or the notion of unity. Using the notion of triadic semiosis, as well as the social semiotic model to which it belongs, this study analyzes contemporary notions of Canadian identity, as represented visually, through the Vancouver 2010 Olympic brand. Two empirical findings have emerged as a result of this study: (1) The Canadian identity as conceptualized by scholars who have studied it in the past has undergone a process of change, namely a shift from a "traditional" Canada, deeply connected to the natural landscape and geography, to a "contemporary" Canada, composed of large metropolitan centers ready to do business with an increasingly globalized world. (2) A linguistic dualism continues to pervade within contemporary Canadian life, a fact visually represented within marketing materials used to promote the Vancouver 2010 brand.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.492
Threshold uncertainty score0.996

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0020.001
Science and technology studies0.0010.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0050.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.054
GPT teacher head0.306
Teacher spread0.252 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one teacher head, not a consensus.

Study designQualitative
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2009
Admission routes1
Has abstractyes

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