Responsive Environments Digital Out-of-Home Advertising: A Deeper Level of Interaction through Environments Data Analytics
Bibliographic record
Abstract
The advertising industry is undergoing a revolution thanks to the development of digital media. Digital out-of-home (DOOH) advertising is part of this revolution. It refers to digital media used for marketing purposes in public and outdoor locations. The industry is growing by about 40% per year and is expected to reach US $7 billion annually. This thesis project aims to create a deeper level of interaction with DOOH audiences through environmental data analytics. The project allows the advertising team to create a display wherein the billboard content changes automatically and synchronically with changes in the display’s environment. Since digital out-of-home (DOOH) offers a market of absolute growth, I am also investigating how to introduce and launch this interactive solution to the DOOH advertising Industry. This plan is for the start-up of SunDOOH Consulting in Toronto, Canada and serves major U.S. market.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.000 | 0.006 |
| Open science | 0.003 | 0.003 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one teacher head, not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".